Lot # 128: Enormous c. 1962 Casey Stengel Full Color Advertising Production Photo w/"Miss Rheingold" - the Ad That Got Stengel Fined!

Starting Bid: $250.00

Bids: 2 (Bid History)

Time Left: Auction closed
Lot / Auction Closed

This lot is closed. Bidding is not allowed.

Item was in Auction "Summer, 2023 Premier Auction",
which ran from 8/2/2023 12:00 PM to
8/19/2023 9:00 PM

The great Casey Stengel was the first manager of the upstart New York Mets when they debuted in 1962. Offered is an amazing oversized photo (approx. 22" high by 20" wide) that was used to publicize Brooklyn-based Rheingold Extra Dry Lager Beer that shows Stengel, in Mets uniform with bat in hand, standing in foul territory next to Kathy Kersh (“Miss Rheingold 1962”), a popular spokesmodel for the Rheingold Brewing Company. The image was used for in-store advertising displays promoting the beer and actually got Stengel fined $500 by Major League Baseball. At the time of the ad, MLB prohibited its players or managers to be in uniform, or displaying any team logo, while promoting any alcohol or cigarette products. If they were out of uniform, there was no problem. Rumor has it that Rheingold paid the fine for Stengel. The oversized photo was acquired directly from Rheingold by our consignor, and while crystal clear around Stengel and Kersh, shows adhesive residue around all four sides where matting was once secured.

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