Though surviving examples documenting it are rare the great Babe Ruth was known to have endorsed the Kaywoodie "Drinkless" brand of tobacco tobacco pipe. A large-format cardboard advertising sign featuring a uniformed Ruth endorsing the $3.50 pipe was featured in the Sotheby's Barry Halper auction in 1999. The full-page image has since been used to create many small-sized reproductions that have been sold as original; only two examples of the original are known and the small-format piece are all fakes. Presented here is a previously unknown (to us and our research helpers at least - we find expressions like "previously unknown" typically result in a litany of emails from collectors who own one) large-format advertising display featuring the mighty Babe smoking a Drinkless Kaywoodie pipe. Underneath his image is the endorsement "I never enjoyed a pipe as much as the Drinkless Kaywoodie. Now I am a regular pipe smoker." - Babe Ruth. Along the bottom of the piece is the familiar "By arrangement with Christy Walsh." The piece lithographed onto heavy board measures 15 3/4" x 24 3/4" at its widest and tallests points and is die-cut along the top in such a way that suggests it may have been a part of a much larger retail display piece perhaps one that featured a stock of the pipes themselves. Unlike the small-format Kaywoodie countertop pieces however this is unquestionably authentic a period piece lithographed onto heavy board and exhibiting considerable age-related wear including several heavy dings moderate surface soiling and a largecrease at the bottom edge. The reverse exhibits similar wear including some mild paper loss and markings that would further suggest that a cardboard backing was attached at some point perhaps an easel back or an attachment to a larger three-dimensional piece. Babe Ruth display advertising pieces are incredibly valuable and highly sought-after. This piece is clearly extremely rare its origin part of a mystery we hope an astute hobbyist well help us solve! An outstanding piece originating from the collection of Ted Patterson.