Occasionally a new hobby discovery turns the collecting world on its ear. With decades of people collecting and cataloging cards how is it that there can be an undiscovered card issue? And yet it's happened many times in recent memory with the 1921 Herpolsheimers 1916 Tango Eggs and 1920 Peggy Popcorn sets among others. Other times a new discovery sheds light on the origins of an obscure set. In late 2007 a donut box - yes a donut box - was introduced to the hobby at auction featuring 18 cards of various American heroes printed directly onto the box. Collectors could finally see the origin of the Doughnut Corporation of America's "Thrilling Moments" cards. While boxes certainly existed in private collections prior to the 2007 discovery (we're aware of at least two) it wasn't until the 2007 box sold for a staggering $17 500 that the origin of the cards themselves became widely known. The individual cards part of a 72-card set were meant to be cut out of the box and affixed into an album called "Thrilling Moments in the Lives of Famous Americans." The album contained biographical information on each of the 72 subjects some of which included Abraham Lincoln Charles Lindburgh George Washington Sitting Bull Babe Ruth Teddy Roosevelt Jack Dempsey and more.