Lot # 100: 1948 William Bendix ("Babe Ruth") New Departure Advertising Poster

Starting Bid: $25.00

Bids: 7 (Bid History)

Time Left: Auction closed
Lot / Auction Closed




This lot is closed. Bidding is not allowed.

Item was in Auction "Summer, 2021 Premier Auction",
which ran from 8/9/2021 9:00 PM to
8/28/2021 9:00 PM



.Interesting 14" x 20 1/2" advertising poster advertising New Departure coaster brakes, featuring William Bendix as Babe Ruth in full Yankee pinstripes, riding a bicycle.  New Departure was a brand of bicycle brakes manufactured by General Motors and advertised primarily in the mid-1950s, though this poster appears to date to the 1948 release of the film The Babe Ruth Story.  Part of a series of posters that mostly featured children or pinup-style models, only this and a later poster featuring Bob Lemon (as sold in our Spring, 2021 sale) the only we have uncovered featuring a celebrity endorser.  Bright orange backgrounds offset a black and white photo, printed on lightweight, almost newsprint paper.  Some corner wear and a few small edge tears (notably at the bottom-right) are evident, along with heavy creases as the poster has lived its life folded into quarters.  

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