Clean advertising slick printed in red and black on 12x18" paper folded down the middle. The piece advertises the Wheaties 1936 marketing campaign advising retailers where the cereal brand would be advertised for the coming year some of the players that would appear on the season's box panelsand encouraging retailers to create store displays using Wheaties. The slick was probably provided to retailers with some sort of promotional package and is in excellent condition well-preserved with minor wear at the edges and fold.