The Dodgers" move to Brooklyn in 1957 came complete with a host of promotional opportunities for manufacturers and retailers to capitalize on the popularity of the newcomers while helping introduce the team to the local population. In 1957 Bell Brand created ten different unnumbered baseball cards and inserted them into bags of their potato chips and corn chips. The popularity of the set caused the company to return with a brand new design in 1960. The cards which were enclosed in cellophane wrappers were still subject to staining from the oil on potato chips a likely result of oil soaking through the cellophane and greasy young fingers viewing a brand-new card fresh from the bag. Borrowing a design from their 1959 Rams football set Bell Brand produced a simple elegant design that foreshadowed some of the "shiny card" manufacturers" designs of the early 90s by more than twenty years. Featuring a large full-color photograph set against a stark white background the card reverses featured biographical information on the player a 1960 Dodgers schedule and an unobtrusive ad for Bell Brand chips. High on style and low on advertising Bell Brand cards remain immensely popular among collectors of regional issues today. Unlike many mainstream issues where top-grade cards are plentiful 1960 Bell Brands Dodgers are particularly condition-sensitive. Fewer than 6% of all the cards submitted to PSA have attained a grade of NM-MT or better and no example has graded a 10. Despite the wide collectibility of both Dodgers material and regional issues just three collectors have ever managed to compile a graded set with a GPA above a 7 and none has reached higher than 7.79.Presented here is an extremely strong grouping of 1960 Bells a complete midgrade set assembled diligently card-by-card by an ardent Dodger fan with roots in the early "60s teams. His passion for the players of his youth is reflected in the high quality cards in his collection; each card in this set is an exceptional example that presents far higher than its technical grade by suffers from a small (and often difficult to see) flaw that makes it difficult to understand why some of the cards are graded the way they are. What"s more each card was chosen for its above average centering; an issue that plagues not just this but the majority of sets from this era.