Lot # 114: 1940 Atlantic Ale College Football Advertising Display

Category: Breweriana

Starting Bid: $50.00

Bids: 0 (Bid History)

Time Left: Auction closed


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Item was in Auction "Fall, 2020 Auction",
which ran from 11/13/2020 7:13 AM to
11/29/2020 7:43 AM



Colorful print advertisement and contest entry ballot dating to 1940. The entry ballot enables each entrant to choose the winning teams of a host of college football games each week with the highest average across six weeks winning a brand-new 1940 Ford DeLuxe. Bright yellow background offsets the beer-related advertising as well as the image of a football player having finished a kick. The ad itself measures approximately 8" x 12 1/2" and appears mounted to a white background and framed to a finished size of 12 1/2" x 15 1/2". A unique beer-related advertisement focusing on college football an early example of football gambling.

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