This photo premium featuring Cleveland Hall of Famer Bob Feller was available for $0.10 from the Cleveland Welding Company manufacturer of Roadmaster "Luxury Liner" Bicycles. Feller is one of six different players featured in these approximately 8x10" premiums and this is one of three available Feller pose variations. The blank-backed photo features Feller in his home uniform perched on a Luxury Liner bicycle with a facsimile autograph underneath. Based on the uniform Feller is wearing it is estimated by hobby scholar Bob Lemke that this premium was issued between 1940 and 44 in an article written on his blog (see http://boblemke.blogspot.com/2011/03/when-feller-pedaled-roadmaster-bikes.html).This piece is particularly well-preserved presenting in VG-EX condition due to some wrinkling in the lower-left corner a paper clip imprint in the upper-left and very minor edge wear. The photo"s original envelope exhibits wrinkling and a few tears but is in otherwise good condition. A very interesting issue (one we have never seen before) and an excellent representation of one of baseball"s most popular players.