Lot # 318: 1936 R344 National Chicle Rabbit Maranville "How To" Near Set (14/20)

Category: 1900-1948

Starting Bid: $100.00

Bids: 2 (Bid History)

Time Left: Auction closed


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Item was in Auction "Summer, 2013 Auction",
which ran from 7/31/2013 3:31 PM to
8/25/2013 7:55 AM



In an effort to help sell more packs of the "high number" series of Batter Up cards the National Chicle company produced a series of 20 small educational pamphlets which were inserted into the packs along with the cards. Each four page booklet offers tips for youngsters on various phases of the game as taught by Hall of Fame infielder Rabbit Maranville. These "high number" cards are much harder to find as the National Chicle company began to experience serious financial problems by the latter part of the decade.In 1937 the Goudey Gum company purchased the assets of the then-bankrupt Chicle company and began utilizing Chicle"s valuable Diamond Stars name on their gum. Rather than resurrect the Diamond Stars brand for cards however the company resurrected the artwork from the Maranville R344 set placing it in the back of their oversized R303 Premiums in 1939. A complete high-grade set of these premiums is featured in this auction; this collection would make an outstanding companion piece.Presented here is a grouping of 14 different booklets from the issue. You don"t see these every day. The collection includes the following:#5 (How to Run Bases) #6 (How to Slide) #7 (How to Catch Flies) #8 (How to Field Grounders) #9 (How to Tag a Man Out) #10 (How to Cover a Base) #11 (How to Bat) #12 (How to Steal Bases) #13 (How to Bunt) #14 (How to Coach a Base Runner) #16 (How to Throw to Bases) #17 (How to Signal) and #19 (How to Umpire Bases).Each of these booklets are worn folded down the middle (which was how they were distributed in packs) but clearly used. Some exhibit minor stains creases and wrinkles are evident on each and booklet #16 has a small tear at the top center. Still these are extremely scarce the final document and the "last gasp" of the soon-to-be-defunct National Chicle company mysteriously one of the only remnants the Goudey company used from the brand they purchased in 1937.

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