For the second year in a row, Dexter Press produced mail-in premiums for Coca-Cola and for 1968 they went to a postcard-sized format. As nice as the 1967s were, they are surpassed by the 1968s, which are little works of photographic art (hobby precedence is strong but they are not postcards per se'). Surviving examples are difficult to find in high grade, PSA has graded 75 examples of the Mays, yet just 18 higher than this.