Gum card manufacturers of the 1930s popularized the practice of
producing "premiums " which were larger-format cards, redeemable with the exchange
of a given number of baseball cards or wrappers at the point of sale.
Carrying on this tradition in 1948-49 was the Leaf Gum Company of
Chicago, which offered a larger-format pinup-sized premium to young
chewers of their All-Star Baseball Gum in exchange for ten wrappers.
The known subjects currently counted at eight included some of the
greats of the game's history, including Walter Johnson, Christy Mathewson, Ed
Walsh, Grover Alexander, John McGraw, Lou Gehrig, Mickey Cochrane, and
Babe Ruth.
The premiums themselves printed on
lightweight paper were difficult to maintain in any reasonable
condition and very few survived. Today, the premiums are very, very
scarce. Due to the relative recency of large-format grading company
holders, population reports may not be the best gauge for scarcity, but there is no question that these premiums are very difficult to
obtain.
These particular examples of Hall of Fame pitchers Walter Johnson and Christy Mathewson refer to them as
"baseball's immortals," a statement that holds true
even today. The grade on Johnson's can primarily be explained by the piece having been folder, once in half vertically, and then in half horizontally. The MK qualifier on Mathewson's refers to a pencil marking on the blank back, something not affecting the front image.
Despite the low technical grades on each, these are very scarce
and unusual premiums from a very difficult-to-find issue.