Pinnacle started out life as Optigraphics and was a manufacturer of lenticular cards at first.  They branched out in the 1990's and eventually acquired Donruss-Leaf and Score and rebranded as Pinnacle Brands.  They were hopelessly in debt by the time 1998 Score Football, offered here in a factory sealed 36 pack Hobby Box, hit.  While they had Randy Moss and Peyton Manning as rookie cards, they put their money on gimmicks and over two dozen are possible within this box. There are two possible 1 of 1 chase sets: Showcase Artist's Proofs and Showcase One-of-One, among the staggering number of possible insert pulls here.