Dating to 1953-54, extremely desirable and appealing cardboard advertising sign, promoting the "Big League Baseball Stars" television program as sponsored by the popular PF Flyer brand of sneakers. Initially developed by the BF Goodrich company in the 1930s as "Posture Foundation" insoles in canvas shoes, "Posture Foundation" was eventually abbreviated to "PF" and by 1944 became "PF Flyers," among the first footwear brands to claim to improve athletic performance. The exceptional advertising display features eight Hall of Famers in Yogi Berra, Bob Feller, Stan Musial, George Kell, Phil Rizzuto, Ted Williams, Ralph Kiner and Warren Spahn, plus stars Gil Hodges and Chico Carresquel. Measuring 19" x 25", the piece does exhibit some minor condition flaws, including some staple holes, minor creasing and some areas of slight discoloration, along with some edge wear and minor staining. VG to EX condition overall, no visible sign of restoration.
Adding to the desirability of the piece is that it was originally sold at auction in 2004 as part of the collection of Johnny Ramone, the incredibly influential guitarist and founding member of The Ramones. One of the founding fathers of punk rock and member of the Rock and Roll Hall of Fame, Ramone was a passionate collector of baseball cards and movie posters. Parts of his collection appeared at auction numerous times over the years, this piece sold a few months after he passed away in 2004.