Lot # 118: 1955 Post Sugar Crisp Unopened Cereal Box with Ted Williams (HOF)

Starting Bid: $200.00

Bids: 15 (Bid History)

Time Left: Auction closed
Lot / Auction Closed

This lot is closed. Bidding is not allowed.

Item was in Auction "Summer, 2021 Premier Auction",
which ran from 8/9/2021 9:00 PM to
8/28/2021 9:00 PM

Exceptional surviving box of Post Sugar Crisp cereal, circa 1955, featuring Ted Williams on the reverse.  Williams was the celebrity endorser for a collection of Major League patches that were given away with a redemption offer, which could be obtained by remitting two box tops and a quarter.  The box remains stuffed full of the "candy-coated puffed wheat" (can you imagine a breakfast product marketed that way today?!), the original wrapping still surrounding the box.  Graphics are bright and colorful, a slight bit of toning evident throughout, as are some dings and dents, particularly at the corners.  Still, an unusual piece, featuring one of the greatest players of all-time, during the height of his commercial endorsing power.

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