Produced in 1910-11 by the American Tobacco Company, the Turkey Red cabinet cards were redeemably by mailing in coupons found in packs of Turkey Red, Fez and Old Mill brand cigarettes.  The large-format cards were produced on heavy stock, measuring 5 ¾” x 8” and feature beautiful, colorful lithographic printing featuring one of 126 different subjects (including 25 boxers, which are catalogued as T9 cards, but are actually part of the same set).  Cards are found with checklists on the reverse, or in the case of card numbers 77-126, with a Turkey Red advertisement.  Due to their size, the cards are often found with pinholes and back damage from mounting in scrapbooks or hanging on walls, and are seldom found in higher grades.  Difficult to find in quantity, they are considered to be among the most beautiful and desirable of all the baseball tobacco issues.

Perhaps the most "iconic" image of all the T3 cards, the "white cap" pose of Christy Mathewson is one of the best-recognized and most beloved in the hobby.  As a result, this is the Turkey Red cabinet card that tops the want list of so many type collectors.  The image of Mathewson has been used in so many places it's hard to keep count.  The desirability, however, has significantly escalated the price, with midgrade sales topping the five-figure mark as of late, on the rare occasion when one becomes available for public sale.  This example, obviously, has had the image trimmed away from its border, only the name "plate" of Mathewson remaining at the bottom of the image.  The result is one of the hobby's sole remaining affordable T3 Mathewsons, a clean, vibrant image that is simply missing its borders.