Lot # 318: Extraordinary 1915-20 Winchester Sporting Goods Large-Format 5-Panel Advertising Display

Starting Bid: $400.00

Bids: 5 (Bid History)

Time Left: Auction closed


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Item was in Auction "Spring 2020 Premier Auction",
which ran from 3/26/2020 2:58 AM to
4/12/2020 7:45 AM



Tremendous 1915-20 Winchester Sporting Goods large-format five-panel advertising display. Winchester produced a number of displays for their lines of sporting goods tools and guns each of which were made available for retail stores. The largest of those displays were multi-panel cardboard pieces that were intended to be inserted into wooden frames and displayed in retail stores. Each panel measures approximately 18 1/2" x 39" which when placed side-by-side creates a display nearly eight feet long! In this case each display placed side-by-side creates a black-and-white illustrated image of a play at the plate with left and right flanked panels containing marketing copy. Each of the panels are dry mounted to foamcore backings and secured with shrinkwrap. We have elected not to remove the wrap as we believe the panels are better protected in their current form. The pieces each display very well with edge and corner wear and chipping a few corner cllips and creases. There are several areas where tears have been repaired with clear tape though none of the areas of wear interfere dramatically with the overall appearance. An outstanding seldom-seen oversized retail display.

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