1998 Pacific Football in a 36 count factory sealed Hobby Box is an interesting specimen.  Mike Cramer, a well-known hobbyist who owned the company, was also an NFL photographer and some of his work graces these cards. Cramer's Choice, an intriguing die cut insert set that's possible in these packs, features several Hall-of-Famers and has a tough ratio of over 1:700 packs. Several other inserts are also possible.