Outstanding retail display featuring the likeness of Rocky Marciano, endorsing the Champ brand of cigarette lighters. The thick piece measures 9 1/2" x 11 1/2" and about 3/8" thick, into which six die-cuts have been cut, to accommodate six different cigarette lighters into the display. Our printed catalog characterized this as an "Unused" display, but upon further examination we feel this is unlikely, as there is wear to the corners, creases in the display, and a few holes in the reverse that would be impossible if the piece had been unused. More likely, the most recent owner of the piece, collector Ted Patterson, had it wrapped in cellophane. Still, an outstanding piece, grading approximately FAIR.